Valerann Wins 2025 IBTTA Toll Excellence Award for Transforming Incident Detection and Response on Ireland’s Road Network with AI-Powered Data Fusion

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London, UK – September 4, 2025 — Valerann, a global leader in intelligent transportation systems (ITS), is proud to announce that it has been awarded the 2025 Toll Excellence Award by the International Bridge, Tunnel & Turnpike Association (IBTTA). The award recognizes Valerann’s pioneering work in collaboration with Transport Infrastructure Ireland (TII) and Roughan & O’Donovan (ROD) to enhance traffic management through improvements in incident detection and response across Ireland’s motorway network using its AI-powered data fusion platform, Lanternn by Valerann™ (LbV).
Presented annually, the IBTTA Toll Excellence Awards celebrate outstanding achievement and innovation in the tolling industry. Valerann received the honor in the Private Sector Innovation category, joining a select group of global innovators whose work is shaping the future of road traffic management.
Valerann’s award-winning project involved deploying LbV on the M1 and M6 motorways in Ireland, enabling real-time incident detection and improved operational efficiency. By fusing data from multiple sources – including roadside sensors, floating car data, weather feeds, and third-party platforms – LbV provided Traffic Management Centre (TMC) operators with a clearer, more actionable picture of road traffic situation. This resulted in significantly faster incident detection: up to 25 minutes earlier on the M1 and 35 minutes earlier on the M6, compared to traditional TMC systems. The system also identified one additional actionable event per day, with the potential to scale to 20 daily events if deployed nationwide. Crucially, earlier detection and validation of incidents helps prevent secondary crashes, which are often more severe and entirely avoidable.
“Our collaboration with TII and ROD has shown the real-world impact of using data to improve traffic monitoring and incident management,” says Gabriel Jacobson, CEO of Valerann. “By fusing data from various sources, we reduce data noise, enabling operators to focus their attention on what matters most. The use of data helps detect and validate incidents much earlier and empowers operators to adopt proactive road traffic management. This partnership demonstrates how data-driven innovation directly translates into safer roads and more effective operations. We are honored that IBTTA has recognized our work. Their commitment to driving innovation and celebrating excellence is vital to the continued evolution of intelligent transportation systems.”
Valerann will be formally recognized at the IBTTA Annual Meeting & Exhibition in Denver, Colorado, this October.
Valerann is a global leader in advanced road traffic management solutions (ATMS), redefining modern mobility by enhancing roadway safety and operational efficiency. Its industry-leading cloud platform, Lanternn by Valerann™, empowers road traffic authorities with real-time situational awareness, risk profiling, and significantly faster incident detection.
By leveraging proprietary AI and computer vision algorithms, Valerann processes vast volumes of traffic-related data to enable accurate, timely, and actionable decision-making. The company’s multi-award-winning solution is trusted by public and private operators across the United States, United Kingdom, Europe, and Central and Latin America, with deployments in countries including Ireland, the UK, Chile, Costa Rica, and Peru. Customers report double-digit reductions in accident rates thanks to more proactive traffic management.
Valerann operates from offices in the UK, US, and Spain, serving a growing global customer base.
For more information about Valerann and the Lanternn by Valerann™ platform, visit www.valerann.com.