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London, UK

Marketing Manager

Lead our efforts to share Valerann's breakthrough technology with the industry

Responsibility

Valerann is making roads smart. We deploy state-of-the-art technology on our roads to make sure that our journeys are safe, fast, green, and autonomous ready. We believe in a future of accident-free driving, autonomous vehicles, mobility as a service, and electric cars. We work to make sure our roads are ready for this future.


We are looking for a creative and customer-centric B2B/B2G Marketing Manager who will be responsible for driving go-to-market activities, messaging and positioning of our products and company. If you enjoy solving complex problems, are passionate about understanding customer needs and developing great communication strategies in order to answer them, we have the perfect job for you! We are looking for a dedicated, driven and compassionate addition to our team who is excited about product messaging and particularly on the development and delivery of product sales tools – decks, demos, webinars, datasheets – to move prospects along the sales funnel. 


Since you will be driving the business, you must be able to work at both a strategic level (generating innovative ideas for growth) and tactical level (researching customer’s needs, analyzing data, writing compelling copy and solving problems). 


Join us as we pursue our mission to make every journey on every road safe, fast, green and autonomous. Work with us to enable our roads and their operators to leverage state of the art technology and data to save lives, reduce gridlock, cut down emissions, while making their roads more sustainable. 


What you will do


  • Devise quarterly plans based on KPIs/OKRs that assign budget to marketing channels with targets in the form of expected lead and opportunity volume.
  • Prioritise and manage representation in key industry events, conferences, and competitions
  • Develop and manage go-to-market strategies for product launches
  • Develop the most effective set of sales collateral, presentations, and tools that align with the buying process and move customers along the sales funnel. Content could include but not limited to case studies, blog posts, datasheets, videos, decks, eBooks, ‘How To’ articles, social posts…
  • Manage company online presence on website, social media and key industry online platforms
  • Develop and manage Enterprise and Public Sector thought leadership articles, webinars, podcasts and speaker’s bureau program.
  • Manage public relations work to obtain media coverage, interviews and speaking opportunities
  • Work with product management to translate features into user benefits and build case studies to showcase the work Valerann does with existing clients
  • Help build key user/buyer personas, use cases, and value drivers for Valerann products
  • Analyze data related to product campaigns & traffic patterns to determine if they are meeting business objectives
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)

Requirements

Who you are

  • Passionate about the world of mobility and how technology can help make our transport systems become better
  • Someone who enjoys to teach / enable others. You want to share knowledge that will make others better at what they do
  • Minimum 4 years of B2B/B2G marketing experience with a proven track record of positioning, planning, writing and executing successful go-to-market initiatives
  • Excellent oral and written communication skills
  • Proficient at developing different sales tools, particularly presentations, webinars and demos
  • Skilled at analyzing data to measure results, present findings and adjusting quickly
  • Experience identifying customer insights, turning insights into content that move prospects along sales funnel, and working with campaign and creative partners
  • Experience with marketing SaaS-based solutions
  • Proven ability to influence and work collaboratively across organizational lines
  • Experience with Webflow a plus. If you do not have experience, we will work with you to learn the basics :)
  • Located in London

 


Why You Will Love This Job

 

  • You will be the first in the role. You will have the opportunity to define the marketing strategy of a category defining company
  • You will work with a senior, interdisciplinary team to create a world leading organization
  • You will be enabling teams around the world to use life saving technology while helping Valerann grow
  • You will have the opportunity to work in a growing organization, with ever growing opportunities for personal growth 
  • Valerann offers many perks and benefits. Check out our website for more information

 


Advantages

To apply please send your CV's to:

Jobs@valerann.com